Star wars episode 78/11/2023 ![]() ![]() It was to reel in the old fans as well with some touches of nostalgia. By the second teaser nostalgia grabs people’s attention with a voiceover from Mark Hammill, Luke’s hand touching R2-D2, and Han Solo showing up to say, “Chewie, we’re home,” before Chewbacca roars.ĭisney’s strategy wasn’t just to market to people looking for fresh Star Wars. This was going to be something that old fans could be intrigued by, but new fans could claim as their own.īut before the teaser ends, the iconic Millennium Falcon flies across the screen, teasing at what was to come. Their goal was to emphasize the newness and let people know that The Force Awakens wasn’t going to be their granddaddy’s (or even their older brother’s) Star Wars. A lengthy cloaked Darth Vader-like figure appears on screen with a crossguard lightsaber among many other unfamiliar faces and images. ![]() You’re introduced to an adorable ball-like droid rolling around. In the first teaser for The Force Awakens, a black man in a stormtrooper outfit is the first person you see. The timing of its release meant that the audience’s appetites were more than whet.ĭisney and Lucasfilms were aware of this and played into it with their marketing strategy. This was brand new Star Wars, the likes of which many fans hadn’t seen in their lifetime. When Episode VII released, it had been ten years since the release of the last Star Wars theatrical movie and thirty-two years since the release of a Star Wars movie that actually propelled the narrative’s timeline forward. The most successful December movies have been able to reel in dollars over the Winter holidays (when the movies are a great get-out-of-the-cold activity for people) and pile on those earnings in the proceeding months (when there isn’t much stiff competition).īut for The Force Awakens to be successful as it was, its good timing wasn’t just due to a lack of December competition. Historically, December has been the home to big movies like The Lord of the Rings franchise and James Cameron epics, but it has never been as jam packed with blockbusters the way the summer months are. Three of the top four movies on the all-time domestic box office list debuted in December (the exception being Avengers: Endgame, which came out in April of 2019 and is, well, Avengers: Endgame). To start, as is the case with any successful box office return, timing is everything. Copyright and Photo Credit: David James.Listen to the latest episode of our Star Wars podcast, Talkin' Tauntauns! The movie opens worldwide on December 18, 2015.Īpril 29th, Pinewood Studios, UK - Writer/Director/Producer J.J Abrams (top center right) at the cast read-through of Star Wars Episode VII at Pinewood Studios with (clockwise from right) Harrison Ford, Daisy Ridley, Carrie Fisher, Peter Mayhew, Producer Bryan Burk, Lucasfilm President and Producer Kathleen Kennedy, Domhnall Gleeson, Anthony Daniels, Mark Hamill, Andy Serkis, Oscar Isaac, John Boyega, Adam Driver and Writer Lawrence Kasdan. Abrams, and Bryan Burk are producing, and John Williams returns as the composer. Abrams from a screenplay by Lawrence Kasdan and Abrams. Star Wars: Episode VII is being directed by J.J. We start shooting in a couple of weeks, and everyone is doing their best to make the fans proud." It is both thrilling and surreal to watch the beloved original cast and these brilliant new performers come together to bring this world to life, once again. Abrams says, "We are so excited to finally share the cast of Star Wars: Episode VII. The Star Wars team is thrilled to announce the cast of Star Wars: Episode VII.Īctors John Boyega, Daisy Ridley, Adam Driver, Oscar Isaac, Andy Serkis, Domhnall Gleeson, and Max von Sydow will join the original stars of the saga, Harrison Ford, Carrie Fisher, Mark Hamill, Anthony Daniels, Peter Mayhew, and Kenny Baker in the new film.ĭirector J.J. ![]()
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